https://www.thefp.com/p/a-unified-theory-of-trumps-hyperactive
You create a debate over the issues knowing that, because of polarization, at least one-third of the American public is going to take your side, and sometimes much more than that. These are your investments in changing the culture. And do it with as many issues as possible, as quickly as possible (reread Ezra Klein on this). Think of it as akin to an early Jordan Peterson cranking out all those videos. Flood the zone. That is how you have an impact in an internet intensive, attention-at-a-premium world.
You will not win all of these cultural debates, but you will control the ideological agenda (I hesitate to call it an “intellectual” agenda, but it is). Your opponents will be dispirited and disorganized, just like the Democrats today. Then just keep on going. In the long run, you may end up “owning” far more of the culture than you suspected was possible.
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